“Sometimes you feel like a nut. Sometimes you don’t.”
If you don’t know, or don’t remember, where that comes from, it was a 1970’s Hershey’s marketing campaign. The concept was to sell two candy bars with one ad. One candy bar was Almond Joy – made with almonds – which you ate when you felt like a nut – and the other was Mounds, which was made with coconut – which you ate when you didn’t.
Despite its name, coconut isn’t technically a nut. Nevertheless, people who are allergic to tree nuts – like almonds, cashews, and walnuts – are typically also allergic to coconut.
Back in the 1970’s that didn’t bother anybody. The reason you ate one candy bar over another was just a taste preference. Today, things have changed. Now there’s an entire market of products for people who are allergic to nuts, including foods that are staples of the American diet, like peanut butter.
For those of you in that category – and those of you looking for healthier snack food – there’s a new nut in town. It’s called Sacha Inchi. Sacha Inchi is a super-seed that is barely known in the US, but in South America it’s known as “The Inca Peanut,” having been cultivated in Peru for centuries.
The stateside pioneer of snack foods made from Sacha Inchi is a company called Brass Roots. Brass Roots makes three types of Sacha Inchi nut butters – unsweetened, chocolate, and classic. They make three versions of roasted Sacha Inchi seeds. And three varieties of Sacha Inchi puffs – which are kind of like healthy Cheetos.