Pop Up Grocer

Pop Up Grocer

Brass Roots is now located in the Denver Pop Up Grocer showcase! Check it out here 🎉 

Learn more about Pop Up Grocer:

Discovery, not just shopping. 

Here’s the thing: most supermarket aisles aren’t organized with you in mind. They prioritize Big Brands that can pay top dollar for eye-level shelf placement, and neglect your interest in finding Small ones in the process. We started Pop Up Grocer to do things differently.

In 2019, we opened our very first store, made specifically for curious, conscious shoppers. We know you like new things, so that’s all we’ve got. We know you want better ingredients, so those are the only ones we allow. And we respect that you appreciate aesthetics, so we make totally subjective decisions about packaging design.

Through us, you'll discover products that are hard to find or see elsewhere, and that support the growth of independent makers. You'll also have a bit of fun.

We reject the notion that grocery shopping has to be blah. So, come boogie?

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