Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Aaron Gailmor, Founder of Brass Roots, located in New Orleans, LA, USA.
What's your business, and who are your customers?
We are a healthy snacks brand making several product lines with the Sacha Inchi Seed, also known as the Incan Peanut. The Sacha Inchi seed is eaten like a nut. However, it is higher in protein, fiber, and omega-three fats versus nearly every other nut free of peanut/tree nut allergens and is grown sustainably.
Our customers are generally focused on their metabolic health (keto dieters and diabetics, for example), have food allergies (especially to peanuts or nuts), or are parents looking to feed their kids healthier, school-safe snacks.